black is
the new black

darker. smarter. bolder.
engineered for perfection.

The New Curl Air Style 7-in-1 Ionic Air Styler

black is
the new black

black is
the new black

darker. smarter. bolder.
engineered for perfection.

with our new Straight & Go cordless hot brush

The New Curl Air Style 7-in-1 Ionic Air Styler

shop by category

dryers

straighteners

air stylers

hot brushes

curlers

wavers

style your way.
anytime, anywhere.

with our new Straight & Go cordless hot brush

style your way.
anytime, anywhere.

with our new Straight & Go cordless hot brush

shop by style

super sleek

dazzling definition

hollywood waves

bouncy blowout

the (multi)style
revolution

three interchangeable styling attachments.
endless styling possibilities.

The New Multi Style Revolve 3-in-1 Rotating Hair Styler

the (multi)style
revolution

three interchangeable styling attachments. endless styling possibilities.

The New Multi Style Revolve 3-in-1 Rotating Hair Styler

the (multi)style
revolution

three interchangeable styling attachments. endless styling possibilities.

The New Multi Style Revolve 3-in-1 Rotating Hair Styler

the (multi)style
revolution

three interchangeable styling attachments.
endless styling possibilities.

The New Multi Style Revolve 3-in-1 Rotating Hair Styler

from London with love

luxurious technology, thoughtfully designed for you

We were born in London. We were created by highly esteemed professionals and creatives with the aim of putting hairstyling and professional results within everyone’s reach. With a “je ne sais quoi” of British touch and “London fashion”, we are bringing a huge breath of fresh air to the world of hairstyling.